Terms & Conditions
Effective Date: 13th August 2026
Last Updated: 13th August 2026
Welcome to bud.
bud is a children’s learning and lifestyle brand designed to help little explorers learn, watch, play and discover through educational content, creativity, nature-inspired adventures and play.
These Terms & Conditions (“Terms”) explain the rules that apply when you access or use the bud website, app, digital content, subscriptions, physical products and other services.
Please read these Terms carefully before creating an account, purchasing a product, starting a subscription or using our paid services.
By purchasing from us, creating an account or otherwise using a service that requires acceptance of these Terms, you agree to them.
Nothing in these Terms affects your statutory rights under UK consumer law.
1. About bud
bud is operated by a sole trader in the United Kingdom.
In these Terms, “bud”, “we”, “us” and “our” refer to:
Kirsty Robinson, trading as bud
Email: learn@budandfriends.com
Website: www.budandfriends.com
Our products and services may include:
- the bud website;
- the bud educational app;
- animated stories and entertainment;
- educational and learning videos;
- games, activities and interactive learning experiences;
- printable and downloadable learning resources;
- physical activity boxes and educational products;
- subscriptions and memberships;
- clothing, accessories and merchandise;
- competitions, promotions and events; and
- other bud products and services introduced from time to time.
Some products, services and features may not be available immediately and may be introduced as bud develops.
2. Children, Parents and Guardians
bud creates content and experiences primarily for children, including young children.
Purchases, paid subscriptions and account management must be carried out by a parent, guardian or other adult who is legally capable of entering into a contract with us.
Where you create an account, make a purchase or start a subscription for the benefit of a child, you are the contracting customer and are responsible for the account.
Children should use bud with the involvement and supervision of a responsible adult where appropriate.
Parents and guardians are responsible for deciding whether particular content, activities or products are suitable for the individual child using them.
We may introduce child profiles or similar features that allow children to access age-appropriate parts of bud through an account controlled or managed by a parent or guardian.
3. The bud App and Digital Services
Our app and other digital services may provide educational and entertainment content covering areas including:
- Maths;
- English;
- Science;
- Computing;
- Life Skills;
- Physical Education;
- nature and the environment;
- creativity and crafts;
- stories and animation;
- games;
- videos;
- interactive activities; and
- other learning and play experiences.
The exact subjects, activities, characters, content and features available may change and develop over time.
Some content may be available free of charge while other content may require a purchase, membership or subscription.
We may add, replace, update or improve content and features as bud develops, subject to your consumer rights where changes affect something you have paid for.
4. Educational Content
bud is designed to support and encourage learning, confidence, independence, curiosity, creativity and play.
Our content is not intended to replace:
- formal schooling;
- professional educational assessment;
- specialist educational support;
- medical advice;
- psychological advice; or
- advice from another appropriately qualified professional.
Every child learns and develops differently.
We therefore cannot guarantee that using bud will result in a particular educational, developmental, academic or other outcome.
References to ages, developmental stages, subjects and skills are intended as general guidance and do not guarantee that particular content or activities will be suitable for every child.
Parents and guardians should use their own judgement when choosing content and activities for their child.
5. Accounts
Certain bud features may require an account.
When creating an account, you agree to provide information that is accurate and reasonably up to date.
The adult account holder is responsible for:
- keeping login details secure;
- maintaining the security of the account;
- supervising children’s use of the account where appropriate;
- ensuring payment information remains current; and
- notifying us promptly if they believe their account has been accessed without permission.
You must not knowingly allow unauthorised people to use a subscription or account where it is provided for individual or household use.
Please contact learn@budandfriends.com if you believe your account has been compromised.
6. Acceptable Use
bud must only be used for lawful, personal and non-commercial purposes unless we have expressly agreed otherwise.
You must not:
- attempt to gain unauthorised access to our systems or another person’s account;
- interfere with the operation or security of our website, app or services;
- introduce viruses, malicious code or other harmful technology;
- use automated systems to scrape, copy or extract our content without permission;
- reproduce or distribute paid bud content without permission;
- use our content to create competing commercial products or services;
- remove copyright, trade mark or other ownership notices;
- impersonate another person;
- use our services for fraudulent or unlawful purposes;
- attempt to circumvent payment, subscription or access restrictions; or
- use bud in a way that could reasonably cause harm to children, other users or our services.
We may restrict or suspend access where we reasonably believe these Terms have been seriously or repeatedly breached.
7. bud Subscriptions
We may offer subscriptions giving access to:
- digital content;
- physical products;
- activity boxes;
- membership benefits;
- exclusive content; or
- a combination of these.
The exact benefits, price and billing frequency of each subscription will be displayed before you subscribe.
Unless stated otherwise, subscriptions automatically renew until cancelled.
Where a subscription renews automatically, you authorise us or our payment provider to collect the applicable subscription charge using your selected payment method.
There is no long-term commitment. You can cancel your subscription at any time.
8. Billing
Subscription charges are normally collected in advance.
For monthly subscriptions, payment will normally be taken on or around the same date each month as the date on which your paid subscription began, unless we tell you otherwise before purchase.
Billing dates may occasionally vary where, for example, a month does not contain the equivalent calendar date or because of payment-processing circumstances.
Prices are displayed in GBP (£) unless otherwise stated.
Any applicable taxes or other charges will be dealt with as required by law and shown where appropriate.
Payments may be processed securely by third-party payment providers.
If a payment fails, we or our payment provider may attempt to collect the payment again.
We may suspend access to paid services or pause fulfilment of subscription products where payment remains outstanding.
9. Cancelling Your Subscription
You can cancel your bud subscription at any time.
You can cancel through your account where this functionality is available, or by contacting us at learn@budandfriends.com.
There is no cancellation fee.
Once you cancel, your subscription will not renew again after the current paid subscription period.
For digital subscriptions, unless we tell you otherwise, you will normally continue to have access to your subscription until the end of the period you have already paid for.
For subscriptions containing physical products, any box or product that has already been processed or dispatched may still be supplied as part of the subscription period already paid for.
Cancelling a subscription does not automatically entitle you to a refund for a subscription period that has already begun or been supplied.
However, this does not affect any cancellation, refund or other rights you have under UK consumer law.
10. Changes to Subscription Prices
We may change subscription prices from time to time.
If a price change affects an existing recurring subscription, we will provide reasonable advance notice before the new price takes effect.
Where required by law, we will obtain your agreement before applying a change.
If you do not wish to continue at the new price, you can cancel your subscription before the new price applies.
11. Physical Products
bud may sell physical products including:
- activity boxes;
- craft and learning materials;
- books and educational resources;
- clothing;
- accessories;
- toys and play products; and
- other bud merchandise.
Product descriptions and images are provided to help you understand what you are purchasing.
Colours, packaging, positioning and appearance may vary slightly from images displayed on a screen.
We may occasionally substitute materials or components where necessary because of availability, provided the substitution does not materially reduce the overall nature, quality or value of the product.
12. Orders
When you place an order, you are making an offer to purchase the relevant product or service.
We may send an acknowledgement confirming that we have received your order.
A binding contract will be formed in accordance with the information provided during checkout and our order-confirmation process.
We may refuse or cancel an order where reasonably necessary, including where:
- a product is unavailable;
- there is an obvious pricing or description error;
- payment cannot be authorised;
- we reasonably suspect fraudulent activity; or
- we cannot lawfully fulfil the order.
If we cancel an order after taking payment, we will refund the amount paid for the cancelled item or service.
13. Prices and Payment
Prices displayed on our website or app are in GBP (£) unless otherwise stated.
Any applicable delivery charges or other charges will be shown before you complete your purchase.
We take reasonable care to ensure prices are correct.
If an obvious pricing error occurs, we may contact you before fulfilling the order and give you the option to purchase at the correct price or cancel the order.
Payments may be handled by a third-party payment processor.
We do not guarantee that every payment method will always be available.
14. Delivery
Unless stated otherwise, physical bud products are currently supplied to addresses within the United Kingdom.
Available delivery methods, estimated delivery times and charges will be displayed during checkout where applicable.
We will aim to deliver within the estimated timeframe provided.
Delivery dates are estimates unless we have expressly agreed otherwise.
If circumstances outside our reasonable control cause a delay, we will take reasonable steps to minimise the effect of the delay and will comply with our obligations under applicable consumer law.
You are responsible for providing a complete and accurate delivery address.
Please contact us as soon as possible if you discover an error in your delivery information.
15. Your Statutory Rights
Nothing in these Terms removes, limits or replaces rights you have under UK consumer law.
Depending on what you purchase and the circumstances, you may have legal rights to:
- cancel certain contracts;
- return goods;
- receive a repair or replacement;
- receive a price reduction; or
- receive a refund.
Your statutory rights apply in addition to any voluntary returns, refund or guarantee policy we may offer.
16. Changing Your Mind About Physical Goods
Where UK consumer law gives you a right to change your mind about an online purchase, you will normally have 14 days after receiving the goods to tell us that you wish to cancel.
You will then normally have a further 14 days to return the goods.
Certain products may be excluded from change-of-mind cancellation rights where the law permits this.
Examples may include certain:
- personalised or made-to-order products;
- sealed goods that are not suitable for return for health protection or hygiene reasons once unsealed; and
- other products subject to a statutory exception.
Where an exception is relevant to a product, we will provide appropriate information.
You may inspect goods in the same way you reasonably could in a shop.
Where permitted by law, we may make an appropriate deduction from a refund if goods have been handled beyond what is reasonably necessary to establish their nature, characteristics and functioning.
17. Faulty, Damaged, Incomplete or Incorrect Products
If an item arrives faulty, damaged, incomplete or materially different from what you ordered, please contact us at:
learn@budandfriends.com
Please provide your order details and, where helpful, photographs showing the problem.
We will deal with the issue in accordance with your statutory rights and may, depending on the circumstances, offer an appropriate repair, replacement or refund.
We encourage you to tell us about problems promptly so that we can resolve them quickly.
Any voluntary reporting period we provide does not remove or reduce your statutory consumer rights.
18. Digital Content and Cancellation Rights
Different cancellation rules may apply to digital content supplied immediately, including streaming, downloads and immediate access to paid digital materials.
Where required by law, before paid digital content is supplied during a statutory cancellation period, we may ask you to expressly agree to immediate supply and acknowledge the effect that beginning supply may have on your cancellation rights.
Relevant information will be provided during the purchase or subscription process.
Nothing in these Terms removes any rights you have where digital content is faulty, does not match its description or otherwise fails to conform to the contract.
19. Refunds
Where you are legally entitled to a refund, we will process it in accordance with applicable consumer law.
Refunds will normally be made to the original payment method unless otherwise agreed.
The time taken for funds to appear after a refund has been issued may depend on your bank or payment provider.
20. Adult Supervision and Safety
bud encourages children to explore, create, move, learn and play.
Some activities may involve:
- craft materials;
- scissors or other child-appropriate tools;
- small components;
- outdoor environments;
- natural materials;
- physical activity;
- food or ingredients; or
- other materials or activities requiring adult judgement and supervision.
A responsible adult should review instructions and materials before allowing a child to begin an activity and provide supervision appropriate to the child’s age, abilities and circumstances.
Any specific safety instructions supplied with a product or activity should always be followed.
21. Allergies and Sensitivities
Parents and guardians are responsible for checking materials, ingredients and products for known allergies or sensitivities before allowing a child to use them.
Where we provide ingredient, material or allergen information, you should read it carefully.
If you are uncertain whether an activity or product is suitable for a child because of an allergy, medical condition, disability or another individual circumstance, you should seek appropriate professional advice before use.
22. Outdoor Activities
Some bud content and activities may encourage children and families to explore outdoors.
Outdoor environments naturally involve risks outside our control, including:
- weather;
- terrain;
- plants;
- animals;
- insects;
- water;
- traffic; and
- other environmental conditions.
Parents and guardians should assess the environment and weather conditions and provide appropriate adult supervision, clothing and equipment.
Children should not be encouraged to touch, eat or otherwise interact with unknown plants, fungi, berries, animals or other natural materials without appropriate adult guidance.
23. Intellectual Property
Unless stated otherwise, we own or license the intellectual property used throughout our products and services.
This may include:
- the bud name and branding;
- the Bud and Friends name;
- the grow together tagline and associated branding;
- our logos and visual identity;
- characters and character names;
- illustrations;
- animation;
- stories;
- videos;
- music and audio;
- educational materials;
- activity designs;
- worksheets and printables;
- games;
- graphics;
- photographs;
- product, clothing and merchandise designs;
- website and app design; and
- written content.
Purchasing a product, accessing content or paying for a subscription does not transfer ownership of our intellectual property to you.
24. Personal Use of Our Content
We grant customers a limited, personal, non-exclusive and non-transferable right to access and use bud content for its intended personal or household purpose.
Where we provide downloadable or printable resources, you may use and print them for your household unless we expressly state otherwise.
Without our permission, you may not:
- sell our content;
- redistribute paid resources;
- upload our content to another website, app or platform;
- reproduce substantial parts of our content;
- commercially exploit our characters, stories, artwork or other intellectual property;
- create or sell merchandise using our intellectual property;
- remove ownership notices; or
- represent yourself as being associated with, sponsored by or endorsed by bud.
Teachers, nurseries, schools and other organisations may require a separate educational or commercial licence where we offer one.
25. User-Submitted Content
We may introduce features that allow parents, guardians or users to upload, submit or share content.
If we do so, additional rules or notices may apply to those features.
You must have the right to submit anything you provide to us.
You must not submit content that is unlawful, harmful, abusive, infringing or inappropriate.
We will take particular care when designing features involving children, children’s personal information or children’s content.
We may moderate, restrict or remove submitted content where reasonably necessary for safeguarding, privacy, security, legal or service-management purposes.
26. Availability of Our Digital Services
We aim to provide a reliable and enjoyable digital service, but we cannot guarantee that our website, app or every feature will always operate without interruption.
Temporary interruptions may occur because of:
- maintenance;
- updates;
- security work;
- technical faults;
- internet or hosting failures;
- app-store issues; or
- circumstances outside our reasonable control.
Where reasonably possible, we will seek to minimise significant disruption.
27. Changes to bud
bud is an evolving service.
We may introduce, improve, update, replace or discontinue features, activities or content.
We may also make changes where necessary for security, legal, technical, safeguarding or operational reasons.
Where a change materially affects a paid service or digital content you have already purchased, we will comply with our obligations under applicable consumer law.
We will not use this section to avoid providing something that we have contractually agreed to provide.
28. Devices and Compatibility
Our digital services may require a compatible device, operating system, browser and internet connection.
Compatibility requirements may change as technology develops.
Where relevant, we will provide information about significant technical or compatibility requirements before purchase.
You are responsible for internet access and any charges imposed by your internet, mobile or other service provider.
29. Third-Party Services
Our website or app may contain links to third-party websites or use services supplied by other organisations, including:
- payment providers;
- hosting providers;
- analytics providers;
- video or content-delivery providers; and
- app stores.
Third-party services may have their own terms and privacy policies.
We are not responsible for independent third-party websites or services that we do not control.
This does not affect any legal responsibility we have for service providers acting on our behalf where applicable.
30. Privacy
Protecting the privacy of children and families is extremely important to bud.
Our Privacy Policy explains what personal information we collect, why we collect it, how it is used, who it may be shared with, how long it is retained and the rights available to you.
Our Privacy Policy should be read alongside these Terms.
31. Children’s Privacy
Because bud is designed to be enjoyed by children, we aim to design our digital services with children’s privacy, safety and best interests in mind.
Where applicable, this includes considering age-appropriate privacy protections and ensuring that the collection and use of children’s personal information is appropriate to the service being provided.
We will aim not to require a child to provide more personal information than is reasonably necessary for the relevant feature or service.
Where parental involvement, permission or authorisation is required, we may take reasonable steps to obtain it.
Further information will be provided in our Privacy Policy and, where appropriate, through child-friendly privacy information within bud.
32. Marketing Communications
Adults may choose to receive bud news, launch announcements, offers, product updates and other marketing communications.
You can unsubscribe from marketing emails at any time using the unsubscribe option included in the message or by contacting us.
Messages that are necessary to administer an account, purchase, order or subscription are service communications and are different from optional marketing.
33. Our Responsibility to You
We are responsible for losses you suffer that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.
We are not responsible for losses that were not reasonably foreseeable when the relevant contract was formed.
bud products and services supplied under these consumer Terms are intended for personal and domestic use.
Unless otherwise agreed, we are not responsible for business losses such as loss of profit, revenue, business or business opportunity arising from consumer use of our products or services.
Nothing in these Terms excludes or limits liability where it would be unlawful for us to do so.
In particular, nothing in these Terms excludes or limits liability for:
- death or personal injury caused by negligence;
- fraud or fraudulent misrepresentation; or
- any other liability that cannot legally be excluded or limited.
Nothing in these Terms affects your statutory consumer rights.
34. Your Responsibilities
You are responsible for:
- using our products and services in accordance with the instructions provided;
- providing appropriate adult supervision;
- assessing whether activities and products are appropriate for the individual child;
- maintaining appropriate device and account security;
- providing accurate information when ordering from us; and
- complying with these Terms.
Nothing in this section transfers to you any responsibility that the law requires bud to bear.
35. Suspension or Termination
We may suspend or terminate an account where reasonably necessary if:
- payment remains outstanding;
- there has been a serious or repeated breach of these Terms;
- we reasonably believe an account is being used fraudulently;
- continued access presents a security or safeguarding risk; or
- we are required to do so by law.
Where appropriate, we will provide reasonable notice or an opportunity to resolve the issue.
Any statutory rights you have remain unaffected.
36. Events Outside Our Reasonable Control
We will not be responsible for delay or failure caused by circumstances outside our reasonable control.
If such circumstances materially affect a product or service you have paid for, we will take reasonable steps to minimise the impact and comply with any rights you have under applicable consumer law.
37. Changes to These Terms
We may update these Terms as bud develops or where necessary because of changes to:
- our products or services;
- technology;
- our business practices;
- security or safeguarding requirements; or
- applicable laws and regulations.
The latest version will be made available through our website or app.
Where a change materially affects an existing paid subscription or your rights under an existing contract, we will provide appropriate notice and, where required, obtain your agreement.
38. If Part of These Terms Is Invalid
If a court or other relevant authority decides that any provision of these Terms is unlawful or unenforceable, the remaining provisions will continue to apply.
39. No Waiver
If we do not immediately enforce a provision of these Terms, this does not mean that we have waived our right to enforce it later.
40. Governing Law and Courts
These Terms are governed by the laws applicable to your contract with us, subject to any mandatory consumer protections that apply to you.
If you are a consumer resident in England or Wales, you may bring legal proceedings in the courts of England and Wales.
If you live in Scotland or Northern Ireland, you may also have rights to bring proceedings in your local courts.
Nothing in this section removes any mandatory legal protections available to you.
41. Contacting Us
If you have a question about bud, an order, subscription, account, cancellation, complaint or these Terms, please contact us.
bud
Kirsty Robinson, trading as bud
Email: learn@budandfriends.com
Website: www.budandfriends.com
If you are contacting us about an order, please include your order number where possible.
We will aim to deal with questions and complaints fairly and within a reasonable period.
42. grow together
Our goal is to create a safe, playful and inspiring world where children can learn, watch, play and discover.
Thank you for being part of bud.
© 2026 Kirsty Robinson trading as bud. All rights reserved.
